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Senior Social Media Manager

About BEAT81

BEAT81 is a fitness technology startup revolutionizing the way people get fit. By merging the very best of HIIT group training, heart rate technology and expert coaching we are empowering people around Europe, and soon the world, to Sweat Smarter Together! Our outdoor workouts led by fitness experts offer real-time, personalized heart rate monitoring and analytics - transforming the traditional group fitness experience. We think big. We think rebellious. And we're building a world-class team to make BEAT81 a household name in fitness and technology. Join us in our mission to create lasting wellbeing!

About the role

BEAT81 is and always will be a lifestyle product. Therefore building a great community is a key to our success. Take on responsibility in establishing BEAT81 as the most talked about fitness brand on Instagram. Work closely with our founders, coaches and customers to build engaged communities of like-minded people to provide lasting wellbeing. Use your experience and ideas to define our digital footprint, spread the word off local and international offline events and kick-off highly engaging new city launches across the world or local retention initiatives. Support us in spreading the word about the greatest health and fitness services in the world and see first hand how your ideas engage users positively all over the globe.


  • You will define our social strategy together with our Chief Marketing Officer based on our strategic brand positioning. You will be fully responsible for our brand and customer engagement on social media and growth of our social media presence.

  • Manage our global social media accounts on an operational level and build up local communities to strengthen our city footprint.

  • Define and create content topics for our content calendar and marketing campaigns and you will support and monitor the quality of our community management.

  • Promote our offline community events to increase awareness of our brand and participation.

  • Organize photo shootings and/or video productions for our online channels (Insta, FB, Website), and create moodboards and storybooks.

  • You will interact with our coaches & customers on a daily business to promote content from our various locations and cities.

  • Build a network of relevant mainstream publications, blogs & fitness influencers and support our PR & comms activities.

  • You will plan social media workshops for our coaches on how to build a personal brand and how they can increase awareness of themselves and Beat81.

  • You will be the BEAT81 expert in social content advertising on Instagram and Facebook.

  • You will be responsible for a key set of KPIs which will drive your decision making in social media strategy and content publishing


  • You breathe and live social media and digital communication. You have a sense of new trends, an innovative mindset and creativity.

  • 3-5+ years of experience in Social Media Marketing and Branding.

  • You show a customer-first attitude and care about the people around you.

  • You have excellent creative skills to develop amazing brand stories which will be shared by anyone.

  • You have excellent organisational skills and ability to multi-task and deliver multiple projects on time

  • Video and Photo Editing skills are a plus

  • You are an excellent team player who has great communication skills, is humble, shows initiative and who is not scared to make a project yours.

  • Managing a team in the past is a plus.

  • Fluent in English. German and other European languages are a plus


  • Join our mission to build the largest fitness company that is delivering lasting wellbeing in the world

  • Become part of a highly motivated and international team of Europe's fastest-growing fitness technology startup backed by Europe's best VCs and a unique team of fitness experts

  • A high degree of responsibility, autonomy, and impact in a rapid environment with flat hierarchies

  • The right equipment you need to get your work done!

  • Unlimited BEAT81 workouts for you and one family member/friend: we guarantee that you will get fit working here :)

  • Fresh fruit and healthy snacks on tap at the office to fuel your workout regime

  • Regular sports and social team events

We, at BEAT81, believe that a great working environment reflects our diverse world. Everyone is welcome, regardless of gender identity, nationality, sexual orientation, religion, or a secret dislike for burpees.

All you need is a passion for fitness and the desire to be part of one of the fastest-growing startups.

Ready to join the team?

Send your CV and a short intro to [email protected]