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(Senior) CRM Manager

About BEAT81

BEAT81 is a fitness technology startup revolutionizing the way people get fit. By merging the very best of HIIT group training, heart rate technology and expert coaching we are empowering people around Europe, and soon the world, to Sweat Smarter Together! Our outdoor workouts led by fitness experts offer real-time, personalized heart rate monitoring and analytics - transforming the traditional group fitness experience. We think big. We think rebellious. And we're building a world-class team to make BEAT81 a household name in fitness and technology. Join us in our mission to create lasting wellbeing!

About the role

BEAT81 is and always will be a lifestyle product. Therefore building a great community is a key to our success. Work closely with our founders, coaches, and customers to build engaged communities of like-minded people to provide lasting wellbeing. Use your experience and ideas to define how we speak to our growing community, spread the word of local and international offline events and create meaningful challenges and positive habit-forming to join our workouts. Support us in spreading the word about the greatest health and fitness service in the world and see first hand how your ideas engage users positively all over the globe.


  • You will be in charge of creating and executing all E-Mail Campaigns (Outbound Marketing campaigns but also all retention specific E-Mails & Messages)

  • You are tracking & analyzing our main KPIs to identify growth opportunities and you love new challenges to improve yourself daily.

  • Start our first A/B tests and identify best practices which we can roll out globally

  • You are a vital part of our Marketing team and you will be working directly with our CMO and the founders together to build a lasting community

  • You are responsible for the successful planning and executing of all of our E-Mail campaigns.

  • You will add new CRM channels as you see fit and you are not afraid to maybe manage a team in the future


  • You breathe and live digital communication. You have a sense of new trends, an innovative mindset, and creativity

  • You have 2-3 years of experience in CRM and E-Mail Marketing

  • You know all about Automation, Segmentation, KPIs, and Mailchimp

  • Autopilot is a plus

  • You show a customer-first attitude and care about the people around you

  • Video and Photo Editing skills are a plus

  • You have excellent creative skills to develop amazing stories which create a wow-effect

  • You have excellent organizational skills and ability to multi-task and deliver multiple projects on time

  • You are an excellent team player who has great communication skills, is humble, shows initiative and who is not scared to make a project yours

  • Fluent in English, German is a plus

  • Managing a team in the past is a plus

  • Basic HTML skills are a plus


  • Join our mission to build the largest fitness company that is delivering lasting wellbeing in the world

  • Become part of a highly motivated and international team of Europe's fastest-growing fitness technology startup backed by Europe's best VCs and a unique team of fitness experts

  • A high degree of responsibility, autonomy, and impact in a rapid environment with flat hierarchies

  • The right equipment you need to get your work done!

  • Unlimited BEAT81 workouts for you and one family member/friend: we guarantee that you will get fit working here :)

  • Fresh fruit and healthy snacks on tap at the office to fuel your workout regime

  • Regular sports and social team events

We, at BEAT81, believe that a great working environment reflects our diverse world. Everyone is welcome, regardless of gender identity, nationality, sexual orientation, religion, or a secret dislike for burpees.

All you need is a passion for fitness and the desire to be part of one of the fastest-growing startups.

Ready to join the team?

Send your CV and a short intro to [email protected]